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Will Golfing Superstars ever be at the forefront of Fashion?

Will Golfing Superstars ever be at the forefront of Fashion?

Fashion prints and designs printed on leisure shirts are big business. But will Golf Shirts be at the forefromt of fashion trends?

Floral is in this year.

Who says so?

Arguably, it is the large fashion houses who interpret lifestyle trends that determine factory output and in turn determine our personal presentation day to day and for leisure activities.

It is not just the design, style and colours that are forced upon us but the textiles which are used as a result of “technical advances”. Printed moisture wicking polyester, with all its scientifically proven attributes, is at the forefront of modern-day leisure clothing. The direct to garment printing processes have opened the door to the full gambit of colourful designs, even in commercially viable short runs.  Unlike previous eras, when materials had to be dyed or interwoven, there seem to be no bounds to colourful design options in leisure clothing.

So, back to floral.

Kyle Edmund, to ensure he received his sponsors income at Roland Garros, was sporting a nice floral tennis shirt number, suited to the flower power fashion of the 1960’s. Lovely! … and would be anonymous at the Chelsea Flower Show. Nadal was in bright yellow with matching headband and wrist sweatbands.

In football, you don’t have to look far to see a less than tasteful “away strip” specially designed for football when the floodlights go out.

Golf on the other hand, whilst not immune to fashion trends, has retained a degree of conservatism amongst its winning elite. If we take a look at the major winners of 2017 and 2018 it would be fair to suggest they were not exactly fashionistas of the golfing world.

Let’s be honest, in comparison to some of the outfits being promoted as golfwear for the modern golfer, the top golfers are way behind, thankfully!

From a selection of images shown, we can see the direction in which it can go – brightly coloured and patterned trousers as worn by John Daly, the multicoloured golf glove and the grandad shirt to name but a few.

There is no doubt that the top golfers have adopted the modern performance textiles, especially the printed moisture wicking polyester golf shirts. But it would be fair to say that the winners are conservative by garment print fashion standards. Perhaps they prefer to concentrate on their golf without adding to the stress of inquisitive journalism or gallery ridicule.

It will be interesting to see who will be the first outlandishly dressed major winner and whether then outlandish printed and personalised golf shirts will catch on.

Date: Wed, 12 Jun 2019 12:37:44 +0100 GMT

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